Alright friends, Spring is just around the corner and I can't decide if I'm more excited about warmer weather or to share some news about the future of AENDEE with you! ( Both are pretty great things! )
You may have seen a few spoilers on Facebook & Instagram so I'll get right to the "big" news!
Starting this week I'll be moving the bulk of my operations online to my website & Etsy store.
This has honestly been a goal of mine for a while but I haven't been able to give my website & online shop the attention they deserve while running a brick & mortar full-time too! So, instead of closing the shop or letting my dreams of a thriving online business go unrealized, I decided to compromise.
The shop isn't going anywhere (except online, of course) ;) but in order to give my website & online shop the attention they deserve I'll be changing my hours and encouraging more appointments at the store.
You will still be able to stop by the shop on 8th St. every Thurs, Fri, and Sat (same hours as always) and by appointment ... but you'll also soon be able to shop online any day, any time, from anywhere! It's really a win-win for both fans & friends in Fargo and new fans & friends across the world!
Stay tuned for more updates, I'm looking forward to listing inventory on Etsy (so that everything available in the shop can be purchased online), offering streamlined "Send A Shirt" services, uploading my full selection of fabric swatches for custom orders & wedding collections, staring bow tie/necktie/pocket square of the month subscription services & more!
Making the switch has been a gut feeling I've had for months and months but to be totally transparent with you guys, it's been a tough decision! I don't want to dissapoint local customers, I don't want the change to be seen as some kind of failure... I honestly just want what is best for my business and for myself as a business owner. It's hard to juggle so many hats at once but I've been able to find a great balance and I'm grateful for that, now that I've got some balance under my belt I am ready for growth... and for AENDEE that means taking my business online. For a while I thought I would be able to do both - run an amazing brick & mortar while building an amazing online store but with customers coming in daily, chatting and visiting or purchasing items that I've photographed but haven't had time to list yet... it has been hard to stay focused and be as efficient as I'd like to be. I know that this change will give me the time I need to put my best foot forward both IRL and on the wide open web!
I'm so thankful for all of the support that the community has showed me over the past few years- AENDEE wouldn't be the thriving business it is today if I didn't take a leap of faith and open the shop in July of 2013. I'm thrilled to be taking another leap of faith by reaching out to an even bigger audience and bringing the many dreams & ideas I've had for AENDEE to life online.
My very best,
I'll keep you all posted as I make the transition to having all of the items in my 8th St shop up online, and be sure to subscribe to my mailing list and follow me on Facebook & Instagram to get special coupon codes to ease the switch.